Mr. Mark Dimont, Product Manager, News and Social Media Applications, Bloomberg LP

Social media is a tool that is beginning to be used more extensively by financial services firms for a variety of purposes.

Mark Dimont from Bloomberg LP will set out the latest global trends in the use of social media in the financial industry. The presentation will cover:

· Recent global trends and key social media players.

· Case studies of how financial firms are currently using social media and possible uses for service marketing, recruitment, investor relations, thought leadership  and other purposes.

· Adapting social media to different audiences. 

· Current global regulatory guidance.

· How other players (e.g. regulators and central banks) use social media.